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The motorsport
industry's flagship
business event

25 APRIL 2024
THE KIA OVAL, LONDON

Our 10th edition is here!

The BlackBook Motorsport Forum is the flagship business event for stakeholders in global motorsport, and this year’s 10th-anniversary celebration is not to be missed!

Join us for this special edition on the 25th of April at the Kia Oval, London, to navigate the transformation of motorsport over the last decade and the trends driving the industry forward into the next.

Whatever your focus, the Forum will equip you with invaluable networking opportunities and strategies for success.

2024 Speakers Include...

speakers
Dan Rossomondo

CCO

Dan Rossomondo is Chief Commercial Officer at MotoGP overseeing media distribution, digital, partnerships and marketing. He is focused on optimising the business of the sport and to widen its global appeal. Before his appointment he spent close to 17 years at the NBA in New York.

speakers
Emily Prazer

CCO

With over a decade of experience in the sports and entertainment industry, Emily Prazer is a specialist in global strategic commercial development, stakeholder management and event execution. Highly ambitious in managing business growth and operating best in high-impact, start-up environments, Prazer has built a successful career establishing and executing organizational structure and cohesive sales, marketing, and entertainment functions for major sports properties. Following the success of the inaugural FORMULA 1 LAS VEGAS GRAND PRIX, Prazer’s role as Chief Commercial Officer was expanded, and she now oversees all commercial activities for both the Las Vegas Grand Prix and Formula 1.

speakers
Paul Gandolfi

VP, Business Development

Paul leads the global sales team across all of Ferrari’s racing properties, including F1, Endurance, eSports and Academy.

speakers
Ali Donnelly

CEO

Ali Donnelly is the CEO of More than Equal, an organisation dedicated to finding the first female Formula 1 world champion. She joined More than Equal with wide experience in sport, communications and marketing.

At Sport England she was an Executive Director, looking after marketing, communications, digital and innovation. In her time there, she led communications for some of the most high-profile moments in UK sport including the publication of the Whyte Review, which explored abuse in British Gymnastics, while she also oversaw major campaigns including the award winning This Girl Can which encourages women and girls to be more active.

Prior to this she held senior communications roles for the UK Government, where her positions included Deputy Official Spokesperson and Head of News for Prime Minister Theresa May at Downing Street and Head of News at HM Treasury.

She has also held senior communications and marketing roles at Premiership rugby club Wasps and BBC. She is heavily involved in women’s rugby in a variety of roles, including founding the award-winning website Scrumqueens.com and she has recently published the first book exploring the 100 years + history of the game.

speakers
Aarti Dabas

Chief Media Officer

25 years in the sports industry delivering strategies to drive sustainable commercial growth, engage diverse fans and deliver value. Strong believer in the power of sport to inspire and impact positive change in society. Currently Formula E’s Chief Media Officer, leading on media partnerships and distribution, digital content and product development, broadcast coverage and fan engagement across channels. Previously ICC, Ten Sports and IMG Media/TWI.

speakers
Gareth Morgan

Global Marketing Manager

Gareth Morgan is the Global Marketing Manager for Peroni Nastro Azzurro Partnerships at Asahi Europe & International. Leadership of the Peroni Nastro Azzurro global partnership strategy – including purpose, narrative, measurement and evaluation.

speakers
Melissa Noakes

Head of Sponsorship & Events

Melissa is the Head of Sponsorship & Events for Santander UK. She has delivered award winning global brand experiences and sponsorship activations for Santander, Sony Mobile/Sony Ericsson, Sony, Shell, L’Oreal, Budweiser, Jack Daniels, and Disney to name just a few. Her passion for the industry led her to co-found Elevate, the UK’s largest mentoring program for the events industry, which has now supported over 1,500 event professionals in their career development.

speakers
Frédéric Lequien

CEO

Frederic Lequien (51 years old) started his career in advertising agency in 1998, then, in 2000 he moved to Eurosport International and became sponsorship manager in Eurosport Events (FIA GT / ETCC / RENAULT WORLD SERIES).

In 2004 he joined ASO, the Dakar rally and Tour de France owner, and became Dakar deputy motorsport Director in 2007. In 2011, Frederic launched his own company dedicated to sporting organisations events. From January 21, Frederic was appointed CEO of Le Mans Endurance Management (FIA World Endurance Championship/ ELMS / ALMS).

Key Stats

Welcoming a global audience
20+ countries
Welcoming a global audience
Industry leading speakers
20+
Industry leading speakers
Expected to attend
20 series
Expected to attend
Round table discussions & networking
5+ hours
Round table discussions & networking

Who Attends?

The Forum unites key industry stakeholders across the world to explore the past transformation and future evolution of motorsport.

Allianz
Exxon Mobil
Puma
Formula One
WRC
Formula E
NASCAR
Ferrari
Marelli
Oracle Red Bull Racing
Shell
Santander

Advisory Board

BlackBook has developed a comprehensive Advisory Board balancing major promoters, race teams and sponsor brands to shape the format and strategic direction of the event. The support and participation of these industry leaders ensures that we create the content, environment and ultimate value for each and every attendee. Discover more here.

speakers
James Taylor

Chief Championship Officer

James Taylor is Chief Championship Officer at Extreme E, a new global electric motorsports series. Extreme E’s mission is to showcase electric SUV performance in extreme conditions, whilst providing a platform to encourage global action to combat environmental issues.

Prior to joining Extreme E, James was Vice President, Rallycross at IMG. James has experience in creating and promoting new sports properties, having worked for IMG to develop a number of its motorsports, cricket, and football businesses across the world.

speakers
Sabrina Kreienborg

Head of Global Sponsorships, Corporate Brand Marketing

Certified international specialist and passionate contributor to making DHL the leading global brand in the logistics industry. Having worked in various Corporate Functions, Sabrina took over responsibility for DHL’s Formula 1 sponsorship in 2009 and subsequently established the global sponsoring strategy for DHL, making it a key platform for the company’s 360° Marketing and Communications activities. Today, the portfolio encompasses 14 world-class partnerships reaching and engaging a global audience, incl. 7.6 billion cumulative TV audience and 630 million fans online.

speakers
Chad Seigler

Chief International Officer

Chad Seigler is NASCAR Chief International Officer, overseeing all commercial and business operations for NASCAR’s international platforms.

Seigler and his team are tasked with developing and growing NASCAR’s reach across the globe, including NASCAR’s four international series – NASCAR Pinty’s Series in Canada, NASCAR Mexico Series, NASCAR Whelen Euro Series and NASCAR Brasil Sprint Race.

In his previous position as Vice President, Business Development, Seigler played a critical role securing Monster Energy as entitlement partner of NASCAR’s premier series. He was responsible for developing business strategy and revenue generation for NASCAR.

He also served as Vice President, Team Marketing Services, functioning as a liaison to all NASCAR teams across three national series as well as an advisor to team owners, track presidents and NASCAR drivers. He managed details of more than 90 live events at 27 race tracks across the country.

speakers
Alberto Longo

Co-Founder & Chief Championship Officer

"The BlackBook Motorsport community allows us to reach out and discuss real world issues, in real time, with other motorsport companies, meaning that we not only work together to improve our own businesses, but also speak with new contacts to discuss new ideas and maybe even build new partnerships."

Richard Millener, Team Principle, M-Sport WRC Team
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"The networking at this event is second to none, and the opportunity to hear best practices from motorsport properties would be my main takeaway."

Chad Seigler, Chief International Officer, NASCAR
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"The BlackBook is a great platform to share thoughts and keep up interaction with key players in the industry. A regular exchange is in my view essential to create a joint understanding and also tackle problems and challenged together. The BlackBook provides various opportunities to drive that interaction."

Michael Dreiser, Director Motorsport Sales, Porsche
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