PRI Says Smartphones Are Changing Motorsports
Smart Phone Apps Are Changing Motorsports Marketing
New apps for racers combine usefulness and promotion to spread the news about a company's product lines
By Emmanuel Martinez
Whether it is an iPhone, Android, Blackberry or any other smartphone, the world is in the palm of your hands. Smartphones, which behave more like portable computers than phones, have the power to make calls, send text messages and access the Internet anywhere at anytime. But with the rapid evolution of technology, a phone that simply has Internet capabilities has become a thing of
the past.
Nowadays, smartphones have the power to run mobile applications, Internet-based applications that would normally run on a desktop or laptop. Many applications, or apps as they are known for short, have been developed
to make accessing and navigating the Internet on a mobile device easier and quicker. There are apps for restaurant and movie reviews, games, directions and list goes on.
And as far as the racing industry goes, apps are just beginning to pick up steam.