This weeks brings another show of “Track Source Radio” hosted by Dennis Michelsen on RaceTalkRadio.com! Join Dennis Michelsen and Tim Frost from the National Speedway Directory for the

Join hosts Dennis Michelsen and Tim Frost of the  National Speedway Directory for Track Source Radio…the official radio show of  the National Speedway Directory and Speedwaysonline.com. Each week Dennis and  Tim will bring you the racing news from behind the scenes and on the track from  all over North America.

This week we examine the art of race  promotion with three guests from three different levels of racing. What are  tracks and series big and small doing to attract new customers and keep their  long time fans happy? Our guests will examine this question from a major league  series, short track asphalt, and dirt track point of view.

John Lopes is the President of Andretti Sports  Marketing which has done a magnificent job adding new life to races that were in  trouble. John talks about the Milwaukee Indy Fest and their other work to help  bring Indy Car Racing back in the USA. Some of the methods used at Andretti Sports  Marketing can help any size track or series attract new customers.

Jason Tyler took over management at  Madison International Speedway and has done a wonderful job turning a weekly  facility into a track that fans can expect a great show from every time they  open their gates. Switching mainly to Sunday matinee shows has given fans and  racers another option for short track racing in the Badger state.

Glen Thompson from GT Promotions has brought back  racing to Liberty Fairgrounds Speedway and also runs Beaver County Raceway. This  week Liberty is hosting the Stroker Ace Nationals which features  some fun fan involvement as well as terrific racing for IMCA  street stocks  and sport mods. Rick Salem’s United Rebel Sprints will be there next week.

Do you need help finding your way to  these tracks? Download Track Guide for your smartphone and put the power of the  National Speedway Directory at your fingertips. Check out http://speedwaysonline.com for more information.

Listen on demand Thursday night after 8pm  ET at http://www.racetalkradio.com.


TSR “Track of Week”: Texas Motor Speedway – Ft. Worth, TX – “Wild Asphalt Circus” – Check out this facility on this NSD Web Page!

TSR “Event of the Week”: 47th Annual Apple Cup – Yakima Speedway – Yakima, WA – Check out this facility on this NSD Web Page!

TSR “Series of the Week”: TORC – The Off Road Series – Racing at Dodge City Raceway Park – Dodge City, KS – Check out this facility on this NSD Web Page!

Listen to this week’s show on the RTR archives page web site!